This film directed
by Andrei Severny was based on the Professor Inge Druckrey who was a professor
at the university of Arts. She had a profound influence her students as well as
others she came in contact with. Her way of thinking revolutionized the way of
treating type and writing. Her techniques involved looking beyond the form for
a deeper understanding of the world around you. She taught that you need to
train you eye to see your surroundings as abstract shapes rather than just
objects. Her techniques were translated very well into the activities she tried
with her students. These included simple black and white pallets in which she
used two squares, which could be arranged to convey different emotions and
mood. A great example of this is a poster she made for an orchestra exhibit of
Beethoven where the letters were hidden across the page as a sort of design
challenge for other students.
Inge
also studied the Roman Capital letters. She examined their geometric forms as
being composed of one or more vertical, horizontal, or diagonal. The act of
making letterforms is supposed to be rhythmical rather than just muscle memory.
According to the video our hands crave to be expressive. However even when
being completely accurate and consistent when creating type it is almost
impossible to make all shapes the same proportion. This is because there is a
difference between geometric and optical accuracy. According to Inge there are
three major factors to creating a typeface. First is that letters must have
common structure. Second they must be distinct from each other for readability.
Lastly they need letter spacing, which creates rhythm. Creating type is both challenging and
rewarding because it creates design problems, which force us to view the world
from a new perspective.
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