Proof 2. Alphabet Book

Final Infograph

6 Page Proof

ABC definitions

Arm: The short, upward sloping stroke or horizontal projection of characters like the 'X' and 'L'.

Bleed: An area of text or graphics that extends beyond the edge of the page. Commercial printers usually trim the paper after printing to create bleeds.

Character: A symbol in writing. A letter, punctuation mark or figure.

Dummy:  This is a display of the final product.

Ear: The projection on letters like the lowercase 'g' and 'p.'

Footer: One or more lines of text appearing at the bottom of every page. 

Gang: To combine multiple jobs on one print plate in order to reduce costs and setup charges.

Humanist: old style Humanist types, we discovered, have strong roots in calligraphy. Old style types, although they owe much to the same roots, show a marked departure from simply mimicking the handwriting of earlier Italian scholars and scribes. It’s from this period, that we can really see type getting into gear. It’s certainly one of the most exciting periods in type history.

Invert: Inversion of the tonal values or colors of an image. On an inverted image, black becomes white, blue becomes orange, etc.

Jog: To arrange sheets of paper into a compact pile.

kicker: Short, underlined phrase introducing a headline. Also called teaser.

Ligatures: Special characters that are actually two letters combined into one. In cases where two adjacent characters would normally bump into each other, a ligature allows the letters to flow together more gracefully. This usually makes word shapes more aesthetically pleasing. Some common ligatures are "fi", "fl", "ff", "ffl", etc.

Mask:  a shape you are for example going to clip your photo on meaning that you are going to have your photo take the shape of your mask 

Noise: is a term used to describe the development of pixels that contain random colors.

orphan line: A single line of a paragraph at the top of a page or column.

Pitch: Refers to the amount of horizontal space used for each character of fixed-width fonts. This is often specified in characters-per-inch (CPI), typically where 10-pitch equals 12-point, 12-pitch equals 10-point, and 15-pitch equals 8-point.

Quick Time: is developed byApple Computer. It’s built into the Macintosh operating system computers used for displaying and editing animation.

RIP (Raster Image Processor): Transfers fonts and graphics into raster images, which are used by the printer to draw onto the page..

Spine: The spine is the main left to right curving stroke in S and s. The spine may be almost vertical or mostly horizontal, depending on the typeface.Tail

In typography, the descending, often decorative stroke on the letter ‘Q’ or the descending, often curved diagonal stroke on ‘K’ or ‘R’ is the tail.

Tail: A character's downward projection such as on the letter 'Q'.

UV Coating: A glossy coating applied to the paper surface and dried using ultraviolet light. It is glossy and adds a certain level of protection to the printed material.

Value: This refers to the degree of lightness or darkness of a color.

Weight: A single style or iteration of a typeface. Sometimes, the term "weight" is refers specifically to the heaviness of a typeface. However, it is often used as a general term for any style: Italic, Small Caps, Bold, Light Expert, etc.

X-height: The height of the lowercase letters, disregarding ascenders or descenders, typically exemplified by the letter x. The relationship of the x-height to the body defines the perceived type size. A typeface with a large x-height looks much bigger than a typeface with a small x-height at the same size.

Yellow:  One of the subtractive primary colors of CMYK (cyan, magenta, yellow, and black) that is used in four-color process inks.

Zoom:  Most design software lets you zoom in or out on an image to get a closer or farther away look. Zooming in is especially useful when photo retouching or working on tiny details.

Found Type

Documentary Review

This film directed by Andrei Severny was based on the Professor Inge Druckrey who was a professor at the university of Arts. She had a profound influence her students as well as others she came in contact with. Her way of thinking revolutionized the way of treating type and writing. Her techniques involved looking beyond the form for a deeper understanding of the world around you. She taught that you need to train you eye to see your surroundings as abstract shapes rather than just objects. Her techniques were translated very well into the activities she tried with her students. These included simple black and white pallets in which she used two squares, which could be arranged to convey different emotions and mood. A great example of this is a poster she made for an orchestra exhibit of Beethoven where the letters were hidden across the page as a sort of design challenge for other students.

            Inge also studied the Roman Capital letters. She examined their geometric forms as being composed of one or more vertical, horizontal, or diagonal. The act of making letterforms is supposed to be rhythmical rather than just muscle memory. According to the video our hands crave to be expressive. However even when being completely accurate and consistent when creating type it is almost impossible to make all shapes the same proportion. This is because there is a difference between geometric and optical accuracy. According to Inge there are three major factors to creating a typeface. First is that letters must have common structure. Second they must be distinct from each other for readability. Lastly they need letter spacing, which creates rhythm.  Creating type is both challenging and rewarding because it creates design problems, which force us to view the world from a new perspective. 

Info graph proof 2

Info graph Proof 1